photo by Richard What & Tom Ryder

Since 2006, my team and I have searched high and low for examples of digital leadership from people like Wikipedia Founder Jimmy Wales, Wine Library TV’s Gary Vaynerchuk, and even studied President Barack Obama’s use of digital technology to win the election, and then the Nobel Peace Prize. From there, we turned to companies as far ranging as Cirque du Soleil, BT (formerly British Telecom), the TED conference and Best Buy. After lengthy interviews and in-depth analysis, a few simple patterns emerged. Here are some of the top rules for positioning yourself as a leader in the digital age. See if any of them surprise you:

Your Influence Is Greatest When You Are At The Center Of The Action.
Just being online isn’t enough. You need to get out there and start building bridges with several communities (professional organizations, industry organizations, minority-run organizations, woman’s organizations, tech meet-ups, innovation meet-ups, emerging market meet-ups etc.) Follow up with all new contacts via social networks. It is the easiest way to keep your new contacts abreast of your new developments, without having to constantly pester them with newsletters and emails. The more connected you are and are perceived to be, the more visibility you have- that’s a given.

What might not be as obvious is that being in the center of your network also gives you access to more information, sooner - a competitive edge with which to make better business decisions.

Your Online & Offline Presences Reinforce One Another.
Leverage your social capital (the power of those amazing friends who want to help you succeed! Just ask a question to your facebook/twitter and linkedin friends and see how many great responses you get- that’s your social capital at work). When your social capital starts affecting people outside of your networks, I refer to that in my first book, 33 Million People in The Room, as ‘cultural capital’ (you are now influencing the culture at large). Why? Most likely because you are perceived to be adding value to the lives of the people in your community. The next step is to translate your social connections into real-world influence.

Keep Strengthening Social Ties As Your Influence Spreads.

Photo by Richard Vandentillart

When your influence spreads beyond immediate social circles, your social capital turns into cultural capital, which has the power to attract financial success. Why? People and companies are attracted to ‘leaders’ and digital leadership is no different. The more you are perceived as an authentic leader within the culture, the more you become a magnet, an attractor. Offers come to you by the thousands. The old quandary changes from ‘how will I pay rent this month’ to ‘how do I decide which opportunities to pursue’.

Social Capital + Cultural Capital Attracts Financial Capital

Are you a future Digital Leader?

Just think of the issues digital leaders like Gary Vaynerchuk must face daily for example. With about 1 million Twitter followers (depending on the day), Vaynerchuk’s success is astonishing, yet the pattern to his success is quite simple: social capital + cultural capital attracts financial capital. The proof in in the pudding so to speak- this year Vaynerchuk signed a 7 figure book deal and released his best selling book, ‘Crush It‘.

If the words “Mo’ Money, Mo’ Problems” come to mind:  wouldn’t you like to have those problems too?

6 Comments

• 

  By Thom, November 13, 2009 @ 3:02 pm

  Hi JP. This post got me thinking about the idea of “capital” and how it’s defined usually as $’s.

  Once one starts down the road, building a cultural capital base, one must re-invest in the process to keep it growing. As one extends their sphere of influence, they attract not VC investors, but “CC” investors.

  These cultural capital “investors” could be followers on twitter, friends on facebook or subscribers to an RSS feed but, they are investing time and thought (two of the most valuable commodities out there). Once one hits the critical mass of Cultural Capital, through constant re-investment in the process, only then do the offers come in. That’s a fact that is missed by most.

  Like the old adage, “it takes money to make money,” the same holds true for other types of capital.

  …my two cents.
• 

  By Rolando Peralta, November 15, 2009 @ 10:21 pm

  excellent article, Julliete!
  I think the three innitial names are great examples of leadership. All of them built communities around their ideas and successfully translated to material results.

  cheers,
  @RolandoPeralta
• 

  By Joe Hackman, November 17, 2009 @ 12:22 am

  Hi JP - very interesting article. I like the idea of cultural capital and the responses from questions on LinkedIn, Twitter, being an example of the capital in action. This is something that brings back memories for me in the 1990’s on Internet Relay Chat. A very similar phenomenon occurred then. I was a heavy participant in a Windows NT channel. I remember the jams that people got me out of, and that I got others out of. It was giving day in and out. Tonight I realized that really social media is about being a giver. Since I posted that as my status message I’ve had that conclusion reinforced profoundly. Very cool stuff.

  Joe
• 

  By Doug Campbell, November 17, 2009 @ 10:28 pm

  This is an excellent reminder of how online and personal networking both work hand in hand.

  What I find the most difficult is how to juggle them all personal contacts, Facebook, Twitter, my own blogs, responding to other people’s blogs and posts. That and making a living are full time jobs. How to balance it all?

  Thanks,
  Doug
  http://www.hifisoup.com
  http://www.irunnerbuzz.com
• 

  By idongadatnent, November 27, 2009 @ 2:40 am

  Fantastic story, I didn’t thought this would be so great when I klicked at your link!
• 

  By Jereuneme, December 9, 2009 @ 10:37 am

  I highly enjoyed reading your blogpost, keep up creating such exciting posts!!

Other Links to this Post

RSS feed for comments on this post. TrackBack URI

Leave a comment