photo by Richard What & Tom Ryder

Since 2006, my team and I have searched high and low for examples of digital leadership from people like Wikipedia Founder Jimmy Wales, Wine Library TV’s Gary Vaynerchuk, and even studied President Barack Obama’s use of digital technology to win the election, and then the Nobel Peace Prize. From there, we turned to companies as far ranging as Cirque du Soleil, BT (formerly British Telecom), the TED conference and Best Buy. After lengthy interviews and in-depth analysis, a few simple patterns emerged. Here are some of the top rules for positioning yourself as a leader in the digital age. See if any of them surprise you:

Your Influence Is Greatest When You Are At The Center Of The Action.
Just being online isn’t enough. You need to get out there and start building bridges with several communities (professional organizations, industry organizations, minority-run organizations, woman’s organizations, tech meet-ups, innovation meet-ups, emerging market meet-ups etc.) Follow up with all new contacts via social networks. It is the easiest way to keep your new contacts abreast of your new developments, without having to constantly pester them with newsletters and emails. The more connected you are and are perceived to be, the more visibility you have- that’s a given.

What might not be as obvious is that being in the center of your network also gives you access to more information, sooner - a competitive edge with which to make better business decisions.

Your Online & Offline Presences Reinforce One Another.
Leverage your social capital (the power of those amazing friends who want to help you succeed! Just ask a question to your facebook/twitter and linkedin friends and see how many great responses you get- that’s your social capital at work). When your social capital starts affecting people outside of your networks, I refer to that in my first book, 33 Million People in The Room, as ‘cultural capital’ (you are now influencing the culture at large). Why? Most likely because you are perceived to be adding value to the lives of the people in your community. The next step is to translate your social connections into real-world influence.

Keep Strengthening Social Ties As Your Influence Spreads.

Photo by Richard Vandentillart

When your influence spreads beyond immediate social circles, your social capital turns into cultural capital, which has the power to attract financial success. Why? People and companies are attracted to ‘leaders’ and digital leadership is no different. The more you are perceived as an authentic leader within the culture, the more you become a magnet, an attractor. Offers come to you by the thousands. The old quandary changes from ‘how will I pay rent this month’ to ‘how do I decide which opportunities to pursue’.

Social Capital + Cultural Capital Attracts Financial Capital

Are you a future Digital Leader?

Just think of the issues digital leaders like Gary Vaynerchuk must face daily for example. With about 1 million Twitter followers (depending on the day), Vaynerchuk’s success is astonishing, yet the pattern to his success is quite simple: social capital + cultural capital attracts financial capital. The proof in in the pudding so to speak- this year Vaynerchuk signed a 7 figure book deal and released his best selling book, ‘Crush It‘.

If the words “Mo’ Money, Mo’ Problems” come to mind:  wouldn’t you like to have those problems too?

Drop everything and make sure you’re in Times Square tonight at 8pm ET. Such was the message that boomed into my ear, just moments ago and frankly, I’m still reeling. After all, how often does one get a four minute phone call from space, no less?? The caller was Cirque du Soleil Founder, Guy Laliberte, who wanted to make sure that I  - and five thousand of my closest NY friends - are on-site tonight when Shakira does a surprise free performance as Cirque du Soleil takes over all of the screens in Times Square to broadcast the LIVE Moving Earth and Stars for Water Worldcast event.

Could one live global web-cast change the way we think about water issues? Cirque du Soleil and  celebrities like Shakira, U2, Al Gore, Selma Hayek and a constellation of other news makers and Nobel Prize laureates in 14 cities around the world are banking on making a difference via the live webcast on onedrop.org. More than just a celebrity-driven multi-million dollar world event, tonight’s amazing performance is part of Laliberte’s ‘Poetic Mission in Space’ that I wrote about in HuffingtonPost last June.

Under the theme Moving Stars and Earth for Water, the Poetic Social Mission will raise awareness about the issues of water in the world today from a variety of perspectives, including those of citizen journalists, bloggers and the twitter community.

What they all have in common is a concern regarding access to water and a desire to illustrate this in their own distinctive way.

Tonight’s Live Webcast:

Be Part of History - join me and all our Twitter friends in Times Square for the Live show. Share the word via twitter and don’t miss the live broadcast event on www.onedrop.org October 9, 2009 at 8:00 pm. EDT.

Juliette Powell is an author, entrepreneur and integrated media specialist. Her first book: 33 Million People in the Room (Financial Times Press, 2009) builds on her work as co-founder and COO of the Gathering Think Tank Inc., an innovation forum at the intersection of integrated media, business, innovation and technology. A popular key note speaker and commentator, connect with Juliette directly at juliettepowell.com and Facebook.

From International Space Station (ISS), 14 cities, Al Gore, U2, David Suzuki, Shakira, Matthew McConaughey, Salma Hayek and many more top celebrities will be taking part in a world premiere artistic event on October 9^th to raise awareness about the issues facing our planet’s water.

As I wrote about in my June 4th story in HuffingtonPost on September 30th, circus entrepreneur, Guy Laliberte, the founder of Cirque du Soleil and of the ONE DROP Foundation decided to become the first private explorer in space to engage in a Poetic Social Mission in Space. During his 12-day stay aboard the International Space Station (ISS), Laliberté’s unique social/humanitarian mission will have one clear purpose: to raise humanity’s awareness of water-related issues.

The Network Effect

The One Drop Foundation is using social networking to create a global domino effect using your tribes, network and sheer belief that together we can build better world!

Laliberté’s mission in space is dedicated to making an impact on how water, our most precious resource, is protected and shared. ONE DROP’s goal: to play a role in changing and influencing how safe water is shared and made accessible around the world.

Why unite to fight water crisis?

• Nearly a billion human beings do not have access to safe drinking water.
• More children die every year from drinking unclean water than in all of the world’s armed conflicts.
• Fully half of the world’s wetlands have disappeared since 1900.
• Collectively, the women of South Africa walk the equivalent of 16 trips to the moon and back each day just to collect water.

What is Moving Stars and Earth for Water event?

http://www.youtube.com/watch?v=6LdNj0kV9P4

On October 9 Laliberté intends to lead an artistic performance from orbit entitled Moving Stars and Earth for Water. The two-hour global show will link up with live performances and celebrity appearances from 14 cities worldwide. The whole endeavour will be streamed on ONE DROP’s website (http://www.onedrop.org) on October 9, 2009 at 8:00 p,m. EDT (GMT-4).

This once-in-a-lifetime artistic event will have at its core, a poetic tale to celebrate water written by Man Booker Prize award winner author Yann Martel (Life of Pi). The tale will be gradually revealed as the program takes us through 14 cities around the world such as NYC, Rio, Santa Monica, Mumbai, Tampa. It will bring together personalities such as Former U.S. Vice President Al Gore, Dr. David Suzuki, Matthew McConaughey, Peter Gabriel, Salma Hayek, Shakira, Tatuya Ishii, U2, Nobel Peace Prize winner Wangari Maathai and many others who will join their voices with Guy Laliberté and the ONE DROP Foundation to celebrate water.

http://www.youtube.com/watch?v=gjFvACN3ayE

Under the theme Moving Stars and Earth for Water, the Poetic Social Mission will raise awareness about the issues of water in the world today from a variety of perspectives. This live event will be presented around the world by a global community of artists representing all cultures and creative disciplines and wellknown personalities. Celebrated around the planet, the artists are singers, actors, filmmakers, photographers, dancers, acrobats, poets, etc. What they all have in common is a concern regarding access to water and a desire to illustrate this in their own distinctive way.

Here are some simple but effective ways you can help the ONE DROP foundation fight against water crisis:

On Facebook:

Add the 1 Drop Avatar to your account

Join  fan page

On Twitter:

Follow ONE DROP account

Add the 1 Drop Avatar to your account

Live Webcast:

Be part of history: Don’t miss the live broadcast event on www.onedrop.org on October 9, 2009 at 8:00 p,m. EDT (GMT-4).

In my most recent HuffingtonPost story, I wrote about Cirque du Soleil founder, Guy Laliberte’s upcoming social mission into space.

Thanks to several million dollars and a few friends in the right places, Laliberte has secured a much-envied spot on Expedition 21 to the International Space Station, scheduled to launch September 30^th, 2009. Beyond the financial capital necessary to purchase a seat and the grueling astronaut training involved, Laliberte plans to leverage the exposure to amplify his social and cultural capital and thus raise awareness around the global water crisis.

Laliberte is a great example of an entrepreneur who, over the past 25 years of building Cirque du Soleil into a privately held multinational, has surrounded himself with the right people (social capital) and has continually added value to his community (cultural capital) which resulted in enough financial capital to last most people (let’s be honest - most countries) several lifetimes.

So how does one get to a point where they can afford to both make their childhood dreams come true AND use that dream to make a difference in the world?

We often attribute it to the powerful or the lucky, the rich or the famous – the seemingly magical ability to persuade and influence other people to help us build our businesses and even to make our dreams come true.

Although we don’t always realize it, all of us – from managers to journalists, entrepreneurs to activists – regularly use unacknowledged skills to build social and cultural capital. We’re just not always aware of it. Networking skills can be used to influence and sway people in all areas of our lives and we can often see the repercussions of our actions, after the fact. The more aware of how exactly we influence others and why, the better we can shape the nature of that influence. The transparent world of online social networking only adds a new layer of depth to the capabilities and possibilities of building up and maintaining relationships in an interconnected world.

There is much to be garnered in learning by example and with that in mind, this blog sets out to find stories of people and companies successfully using social networking for business. The idea is to share commonalities from which we can deduce the basis of social networking success in the ever increasingly networked public sphere.

Key among these is the:

• simultaneous use of online and offline networking skill sets
• ongoing interaction within your community
• willingness to co-create with that community
• sound understanding of how to create meaningful social currency
• passionate dedication to authentic communication.

It goes without saying, basic networking skills like personalized attention and follow up, when combined with social networking technology, can increase your reach exponentially.

To find out how you can use your social and cultural capital (and your social networking skills) to help with Laliberte’s upcoming space mission around the global water crisis, visit onedrop.org.

Juliette Powell is an entrepreneur, digital media consultant and author of 33 Million People in the Room (Financial Times Press, 2009), a book about social networking for business, inspired by Guy Laliberte. Powell is also co-founder of the Gathering Think Tank Inc., an innovation forum at the intersection of media, business, advertising and technology. You can connect with her on Twitter and Facebook.