Posts tagged: google

Digital Literacy — Not Just For Kids Anymore!

What happens if someone posts an unflattering, or worse, a scandalous or compromising picture of you on Facebook? What are your rights? That’s a sensitivity that we need to start nurturing by training our kids — and our employees — to use online tools responsibly’, says Anna O’Brian, a PHD student in digital technology.

It is said that technology becomes part of our critical infrastructure when it crosses the threshold from the ‘techie’ world into the ‘everyday’ world like Skype, Google, and now Twitter.

So what happens when only some of us know how to use these connective technologies to improve our lives (as opposed to overwhelming ourselves even more). In other words, what happens when only a small portion of online users is actually digitally literate?

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With social networking sites reaching ubiquity, the internet allows anyone with access to ask any question and if you’re smart about it, you’ll get a useful answer — if you know where to look and how to connect the dots. But how do you wade through all of the information on the web and make sense of it all to do what you want to do?

Millions of people every day spend an inordinate amount of time meandering around social networking sites, discussion groups, e-commerce sites and blogs without getting a return on their time investment. More often than not, they simply get weighed down with TMI — too much information.

At a Wired magazine panel at the Social Media Week Conference in NY, I asked a roomful of tech connoisseurs how to save time and accelerate one’s digital literacy learning curve. Here are a few tips:

Be strategic. Prioritize your steps and not just in business.

Begin by asking yourself a few questions: What are your online consumption priorities in both your personal and your business lives? Who gives you the most online value because they’ve aggregated information that is pertinent to you?

Identify what minds you want to follow online - those that add value to your life, your business, your industry and to your head space; what online tools are they using and how; Determine how best to interact with them.

Organizing and filtering your information is key and Twitter List is a still underestimated yet simple tool. Just pick your favorite curators - the people you trust the most on Twitter to aggregate information that is pertinent to you - ignore those who tell you what they had for breakfast.

Some people know how to consume digital info and some people don’t.

Twitter curators like @scobleizer (for technology), @savvyauntie (kids) and @garyvee (social media and wine), can teach you how best to use the resources at your fingertips. Tweet after tweet, they tirelessly share useful links and generously respond to most inquiries with good humor and empathy.

Just how important is it to learn digital literacy skills these days?

Beyond saving inordinate amounts of time when sorting and filtering information, digital literacy enables you to find any resource then produce and distribute just about any message or idea to millions of people online. Many an entrepreneur and social activist has profited from the opportunity. But when the majority of the population still doesn’t know the difference between a web page and an application, will we be divided into two classes, those with access to timely critical information and those without?

As Meebo’s CEO, Seth Sternberg, put it: “I really fear that we aren’t teaching people the proper skills to really participate in this economy. It’s really scaring the crap out of me.”

Juliette Powell is an author, entrepreneur and integrated media specialist. Her first book: 33 Million People in the Room (Financial Times Press, 2009) builds on her work as co-founder and COO of the Gathering Think Tank Inc., an innovation forum at the intersection of integrated media, business, innovation and technology.

Solidarity 2.0

Juliette Powell: Digital Media has changed the face of Humanitarian Aid

Juliette Powell: Digital Media has changed the face of Humanitarian Aid

(This post was translated from French. The original interview was published in Voir on Jan 28, 2010 and written by journalist Elias Levy.)

Author of 33 Million People in the Room, a bestseller on the power of social networking, former TV interviewer/producer at MuchMusic & MusiquePlus, and recognized expert in interactive new media, the dual citizen (US, Canada) Juliette Powell is firmly convinced that social media is radically transforming the concept of “human solidarity”.

Social media is playing a very important role in humanitarian assistance to the stricken people of Haiti.

Juliette Powell: “Absolutely. We often under-estimate the impact of social media, yet we are now seeing their efficiency in managing the humanitarian catastrophe in Haiti. The NGOs in this devastated country have been empowered by digital media to help source and provide humanitarian aid and medical care to the Haitian people. The use of social media helps relief workers accomplish their difficult task faster: Oxfam benefits from using YouTube; Unicef from Twitter; the UNDP (United Nations Development) from Flickr; the International Red Cross from Apple who has made its iTunes service freely available.

Since telephone infrastructure has been destroyed by the earthquake, the only means of communication in Haiti is through the Internet. Social media can spread information clouds very rapidly which can help rescue survivors in care areas using photos of disaster areas taken from satellites to survey population flow.

The whole online community has galvanized to be at the service of Haiti’s millions: Google has made available its satellite images to help the victims of the earthquake while Missing Persons are listed and discussed on Facebook, Twitter, MySpace. These realities reminds us that now, humanitarian aid can not live without the digital and social networks that feed it. ”

Are many donations to Haiti are raised through social media?

“Yes. Last week’s figures speak for themselves: 21 million of 150 million dollars raised so far for Haiti have been collected through donations made through social media. Since this unspeakable tragedy has befallen the people of Haiti, a movement of unprecedented solidarity very tangibly expressed through social media, has emerged to demonstrate that in emergency situations digital and social media is faster and more effective than traditional media.”

How does social media also play a role in the democratization policy of certain countries?

“It is undeniable that social media also plays a major role today in the struggle for democracy waged by people under the yoke of dictatorship. For example, through the use of social media, Iranian youth - many opponents of the radical regime of Mahmoud Ahmadinejad - came to remind the world that they are wish for democracy and that they strongly reject the traditional insular vision of Iran defended by the current Iranian president and his supporters. Pictures and  videos of the strikingly brutal repression by the Iranian police of political activists and citizen journalists opposing Ahmadinejad was transmitted via the Web by dissidents and shared worldwide via social media.”

Why are you visiting Montreal, the hometown where you grew up?

“The Studio XX and the National Film Board (NFB) have launched a special training project called, ‘First Person Digital‘ a program for women to explore new narrative avenues. This project aims to inspire future filmmakers. First Person Digital distinguishes itself by offering a cross-disciplinarian production methodology cross-pollinating aspiring filmmakers, designers and the digerati.”

33 Million People in the Room: How to Create, Influence and Run a Successful Business with Social Networking by Juliette Powell (Published by Financial Times Press, 2009, 200 pages)