photo by Richard What & Tom Ryder

Since 2006, my team and I have searched high and low for examples of digital leadership from people like Wikipedia Founder Jimmy Wales, Wine Library TV’s Gary Vaynerchuk, and even studied President Barack Obama’s use of digital technology to win the election, and then the Nobel Peace Prize. From there, we turned to companies as far ranging as Cirque du Soleil, BT (formerly British Telecom), the TED conference and Best Buy. After lengthy interviews and in-depth analysis, a few simple patterns emerged. Here are some of the top rules for positioning yourself as a leader in the digital age. See if any of them surprise you:

Your Influence Is Greatest When You Are At The Center Of The Action.
Just being online isn’t enough. You need to get out there and start building bridges with several communities (professional organizations, industry organizations, minority-run organizations, woman’s organizations, tech meet-ups, innovation meet-ups, emerging market meet-ups etc.) Follow up with all new contacts via social networks. It is the easiest way to keep your new contacts abreast of your new developments, without having to constantly pester them with newsletters and emails. The more connected you are and are perceived to be, the more visibility you have- that’s a given.

What might not be as obvious is that being in the center of your network also gives you access to more information, sooner - a competitive edge with which to make better business decisions.

Your Online & Offline Presences Reinforce One Another.
Leverage your social capital (the power of those amazing friends who want to help you succeed! Just ask a question to your facebook/twitter and linkedin friends and see how many great responses you get- that’s your social capital at work). When your social capital starts affecting people outside of your networks, I refer to that in my first book, 33 Million People in The Room, as ‘cultural capital’ (you are now influencing the culture at large). Why? Most likely because you are perceived to be adding value to the lives of the people in your community. The next step is to translate your social connections into real-world influence.

Keep Strengthening Social Ties As Your Influence Spreads.

Photo by Richard Vandentillart

When your influence spreads beyond immediate social circles, your social capital turns into cultural capital, which has the power to attract financial success. Why? People and companies are attracted to ‘leaders’ and digital leadership is no different. The more you are perceived as an authentic leader within the culture, the more you become a magnet, an attractor. Offers come to you by the thousands. The old quandary changes from ‘how will I pay rent this month’ to ‘how do I decide which opportunities to pursue’.

Social Capital + Cultural Capital Attracts Financial Capital

Are you a future Digital Leader?

Just think of the issues digital leaders like Gary Vaynerchuk must face daily for example. With about 1 million Twitter followers (depending on the day), Vaynerchuk’s success is astonishing, yet the pattern to his success is quite simple: social capital + cultural capital attracts financial capital. The proof in in the pudding so to speak- this year Vaynerchuk signed a 7 figure book deal and released his best selling book, ‘Crush It‘.

If the words “Mo’ Money, Mo’ Problems” come to mind:  wouldn’t you like to have those problems too?

(excerpt from my new book 33 Million People in the Room, Financial Times Press)

A recently published article in the Harvard Business Review discusses the social and emotional intelligence wielded by effective leaders. Unsurprisingly, they discovered that the best leaders are the ones who exhibit not only influence and inspiration, but also empathy, attunement, and a genuine desire to help develop others. In conjunction with the Hay Group, the article presented a battery of questions aimed at assessing, “Are You a Socially Intelligent Leader?”

Many of the questions listed proved to be a far cry from typical leadership surveys:

-    Are you sensitive to others’ needs?
-    Are you attuned to others’ moods?
-    Do you provide feedback that people find helpful for their professional    development?
-    Do you understand social networks and know their unspoken norms?

While traditional understanding of leadership structures stressed the need for power and stern guidance, new measures of leadership are increasingly reliant on empathy and understanding. The unspoken message is clear: be real and be compassionate. To be a truly effective leader, you need to have a team that supports you and is willing to work hard not only on your behalf, but on their own as well.

The same principles apply online. From Obama to microcelebrities like Wikipedia founder Jimmy Wales or WineLibrarytv founder, Gary Vaynerchuk, each are the equivalent of socially intelligent organizational leaders. They are tuned in to their participatory audience and keep the channels of feedback wide open, demonstrating their compassion and sincerity. Their community trusts them and understands that even if they do make mistakes, they will own up to them through their honest feedback and reactions. That trust translates to loyalty, and it is that loyalty that builds a dedicated community.

Calling all Leaders:

Speaking of community, with all of the talk around the economic stimulus package, what are your thoughts on your top 5 tips for bailing yourself out of tough times, before you ever have to.