Big Data: Why do we care about it?

Data – digital bits of information – are everywhere, and increasing at an explosive rate. Yet who truly, directly benefits from all the potential value within the big data ecosystem? Imagine if our data was more useful and valuable in our daily lives.

The very discovery of data’s new value for organizations is based on an age-old relationship: People and technology interact to increase the value of data – converting it first to information, then through analysis to knowledge and understanding, and finally to action and value. #WeTheData was born to enable a world where data routinely delivers value, and protection from abuse to organizations and to everyday people on a global scale.

We The Data | For the People, By the People

#WeTheData

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